You would think that MONI Smart Security, the 2nd largest home security company in the nation with over 1 million residential customers, would be a well known brand name. That hasn’t always been the case with MONI, but that situation is rapidly changing.
MONI, formerly known as Monitronics, is a company based in the Dallas-Fort Worth area that has been around since 1994. After an extensive change in management, and putting a new leadership team in place, the company rebranded to MONI Smart Security in 2016.
MONI Security has traditionally operated under the radar, quietly building a strong network of over 600 independent dealers nationwide. These dealers have been focused on customizing systems to suit the individual needs of customers in their area, whether it’s burglary, fire, smoke, carbon monoxide, or water leak detection. All of this is combined with MONI’s award-winning 24/7 live monitoring support.
That hasn’t changed. What is new is that, with the rebranding, MONI has added a direct-sales strategy in addition to the dealer-driven model. Potential customers now have the choice of going through mymoni.com to buy a system, as well as contacting a local alarm dealer.
Along with the new brand, MONI seems to be looking to increase customer awareness through TV, radio, and print ads, as well as through social media. This is earning MONI plenty of attention as an attractive option for home security and smart-home protection.
During my research, I also learned that MONI Smart was ranked “Highest in Customer Satisfaction with Home Security Systems” by J.D. Power for 2016.
MONI offers three customizable 4G cellular packages, which start with an introductory rate of $29.99 a month for the first 12 months. All three plans include free basic equipment and professional installation.
The MONI security system Core plan creates your basic security system, and includes:
(1) Color touchscreen control panel
(1) Keychain remote
(3) Door/window transmitters
(1) Yard sign
(4) Window stickers
The next step up is MONI’s Connected package, and allows you to interact with your system when you’re away from home. The Connect plan includes the Core package plus:
The next level up in MONI security is the Comprehensive plan, which adds video and home automation into the mix. This plan includes Core equipment plus:
Like most major security companies, MONI offers live 24/7 alarm monitoring.
other companies, MONI gives its Alarm Response Center agents 96 hours
of classroom and hands-on training, as well as two months of
MONI also has patented alarm response technology called ASAPer. During an alarm event, ASAPer immediately contacts the owner via smartphone, tablet, or computer, and then sets up a “chat room” environment with MONI and the homeowner’s contacts.
Everyone stays informed as the situation unfolds, until the nature of the alarm is determined.
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